(03)

Experience

I create impactful branding, marketing, and design solutions, specializing in cohesive brand identities, websites, and strategic campaigns. Skilled in Adobe Creative Suite and marketing tools, I combine creativity with data-driven insights to deliver results and elevate brands.

Core Competencies

Creative Leadership: Visionary thinker inspiring creative teams to achieve excellence.
Brand Development: Expertise in crafting cohesive brand identities, guidelines, and design systems.
AI & Data-Driven Creativity: Skilled in predictive analytics, dynamic content creation, and AI-powered tools.
Marketing Automation: Proficient in Marketo, HubSpot, and Mailchimp.
Web Development & SEO: Knowledgeable in WordPress, Shopify, HTML, CSS, SEMrush, and Google Analytics.
Video & Motion Graphics: Expertise in Adobe Premiere Pro, After Effects, and Blender.
Project Management & Collaboration: Experienced with Asana, Trello, Basecamp, Slack, and Zoom.

Portfolio

Creative Director

Webdivision

Lead branding, marketing, and creative initiatives for national start-up clients. Develop comprehensive branding systems, including logo creation, brand guidelines, and visual identities that resonate with target audiences. Oversee trade show logistics, including booth production, shipping, and storage. Build impactful digital strategies and streamline workflows for efficiency and consistency.

Key Achievements:

Delivered end-to-end branding solutions, crafting unique visual identities and messaging strategies.
Integrated AI tools like ChatGPT and Canva’s AI features for creative automation.
Directed trade show logistics, producing high-quality signage and collateral aligned with brand aesthetics.
Managed multi-platform campaigns using tools like Hootsuite and Salesforce for targeted audience engagement.

VP Marketing

BodyLogicMD

Pioneered branding strategies that positioned the company as a leader in bioidentical hormone therapy. Spearheaded multi-channel campaigns that strengthened brand awareness and engaged target audiences. Directed visual and messaging strategies to ensure alignment with corporate goals.

Key Achievements:

Developed and implemented comprehensive content for physical and digital spaces, including variable data and electronic production using XMPie.
Built an in-house marketing division supported by CRM tools like Salesforce and automation platforms.
Created branded video content and presentations using Adobe Premiere Pro, PowerPoint, and Keynote.

Skills

Art Director

BARD Marketing

Designed and executed branding strategies for legal-focused clients, ensuring alignment with compliance standards. Developed interactive campaigns and visual systems that reflected each client’s unique identity.

Key Achievements:

Enhanced brand identity and consistency through DAM systems like Bynder.
Created branding systems tailored to the legal industry, leveraging tools like Figma and Sketch.
Delivered high-quality designs and campaigns aligned with brand management strategies.

Additional Experience:

Art Director for Expert Realty, Information Architect/Graphic Artist at ABN AMRO, and Production Manager/Information Architect at Direct Response Publications. Specialized in 3D modeling, CNC laser engraving, and traditional print production.

Education

Bachelor of Arts Coursework: Anne Arundel Community College, Annapolis, MD

Technical Proficiencies

Design & Creative Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD,
Animate, Lightroom), Figma, Canva.

Marketing Automation: Marketo, HubSpot, Mailchimp.

CRM & Analytics: Salesforce, Google Analytics.

Web Development: WordPress, Shopify, HTML, CSS, SEMrush.

Video & Motion Graphics: Adobe Premiere Pro, After Effects, Blender.

Collaboration & Project Management: Asana, Trello, Basecamp, Slack, Zoom.

AI & Predictive Analytics: ChatGPT, Jasper AI, Tableau, Power BI.

Presentation & Brand Management: PowerPoint, Keynote, Bynder, Lucidpress.

Credentials

Digital Marketing Certificate, General Assembly
Adobe Suite Certified
Google AdWords Certified